bbr marketing provides marketing services and strategy for professional services firms. Service marketing is vastly different than product marketing. We understand how to help accountants, attorneys, engineers and other consultants reach their audiences and grow their firms.
Website Services
When you meet people for the first time and they hand you their card, what’s the first thing you do when you get back to your computer? Go to their website, of course! When someone recommends a service provider, where do you go to learn more? Their website. This is now standard operating procedure and people make strong judgements based on what they see online. If you want to leave potential clients with a positive feelings about you and your firm, it’s important to make the right impression. A well-designed website can show your clients that you mean business and you take both your work and theirs seriously.
Websites are much more than digital brochures, and we can help you make the most of your online presence. We can help those whose sites simply need a little tweaking all the way to those who need to set up a complete online presence, in areas including:
- Website Strategy: It’s important to establish your website’s goals for from the very beginning. Once defined, we will create a project plan and timeline to ensure your end result meets and exceeds your goals.
- Brand Identity: When creating a website, it’s not enough to have a site with cool effects and pretty images. If it does not integrate seamlessly with your current branding, it makes a negative impression. We can create your branding or work within your current brand guidelines to deliver a consistent and cohesive message.
- Graphic Design and Coding: Perhaps you have the ideas but lack the technical expertise to actually bring your vision to life. We have many years’ experience in graphic design and coding, and not only can we create new designs from scratch, but we are also able to take your concepts and make them a reality. After the initial setup, we will be available to make updates and can teach your staff how to make their own quick edits.
- Content Development: What your website says is even more important than how it looks, in terms of communicating your message, as well as search engine optimization (SEO). We can create the content you need to clearly communicate your expert industry knowledge and brand differentiators, while always keeping the reader in mind.
Additionally, we can provide assistance with pretty much anything website-related, including SEO, blog design, ghostwriting content, creating and maintaining a social media presence and even pitching articles to outside publications and researching guest blogging opportunities.
With so many websites vying for attention, it’s important to make yours one that stands apart from the crowd. Taking the time to properly create your online presence is an investment that no successful business ever regrets. Contact us today and let us help you put your best foot forward.