bbr marketing provides marketing services and strategy for professional services firms. Service marketing is vastly different than product marketing. We understand how to help accountants, attorneys, engineers and other consultants reach their audiences and grow their firms.
Social Media Services
Social media is everywhere these days. Nearly everyone participates in social media in some way, shape, form or fashion. Whether you are on Facebook with your friends and family, have an RSS feed to your favorite blog or send out regular Tweets, none of us can avoid this growing, and lasting, trend.
More and more people adopt social media every day, and they’re not just your close friends and family; they’re also your current and potential clients. Adding social media to your marketing strategy is a necessity in today’s information-hungry world. Participating in the online dialogue keeps your company current and relevant and exposes your services to a market that you’d never reach in any other way. Social media is here to stay and if you have not already established yourself in this community, there is no better time than now.
Social media is more than people talking about what they had for lunch. Firms that adopt social media use it as a way to communicate their messages, discover new prospects, listen to their customers and respond in real-time. It’s about having the ability to know exactly what people are talking about, when they are talking about it, and participate in that conversation. The more in-tune and responsive your firm is, the more respect you command.
But to really take advantage of the power of this medium, you need to do it right. At bbr marketing, we can assist you by creating a social media plan that fits with your overall marketing strategy, ensure the proper usage of it by establishing and implementing social media policies, and even help you set up all of your social media accounts. We are well-versed in all the major platforms currently in use, including LinkedIn, Twitter, Facebook and blogging. And with new versions and new outlets cropping up routinely, we stay informed so that we can leverage these for your firm’s benefit.
Should you wish to manage your social media accounts yourself, we will provide extensive training following the initial set up so that you can use these tools in a way that returns results without taking too much time away from billable work. Or, if you prefer, bbr marketing can manage your social media presence on an on-going basis. These services include monitoring accounts, participating in online dialogue, sharing company-approved information and ghostwriting blog articles.
We focus on creating a trusted and far-reaching online presence for your firm. In doing so, we can expand your brand to entirely new markets, demonstrate your commitment and expertise, and allow you to harness the power of this powerful medium for the benefit of your firm. Contact Bonnie () or Kelly () today to learn how you can get the most from social media.