bbr marketing provides marketing services and strategy for professional services firms. Service marketing is vastly different than product marketing. We understand how to help accountants, attorneys, engineers and other consultants reach their audiences and grow their firms.
Outsourced Strategic Marketing Services
In today’s economy, firms are looking to reduce costs wherever they can while still maintaining – or increasing – their presence in the market. But many aren’t quite ready to hire a full-time marketing expert to help them reach the next step in their firm growth. bbr marketing provides outsourced marketing strategy and services for accounting, law, engineering and technology firms, bringing 20 years of experience at an affordable price. Each engagement takes a unique form, one that is customized to meet the needs of your firm. Services include:
- Marketing Audits: During this process, we will conduct a comprehensive review of your firm’s marketing activities. We will examine your goals, objectives and strategies, and review tactics you’ve used in the past. This will identify any strengths and weaknesses in your current approach, and allow us to recommend strategies and activities based on internal discussions and research. It can also include an analysis to review your competitor’s marketing programs, websites, advertising and messaging to help benchmark your current position and strategy against what your competitors are doing in the market.
- Marketing Strategy Sessions and Plans: We will meet with your leadership and dig down to discover your business and marketing goals. During this process, we’ll discuss your objectives, targets, service niches and primary and secondary offerings. The goal of this exercise is to get everyone’s input on how they would like to see the firm grow and discuss strategies to meet those objectives. Based on this team input and independent outside research, we will create a marketing plan that will help you systematically increase your presence in the market and a step-by-step approach to help you reach your marketing goals.
- Marketing Project Management: For those firms that do not have full-time marketing support, or need the assistance of an experienced professional, we will manage the projects and tactics included in your marketing plan. This can involve management and oversight of internal staff, as well as help with the day-to-day activities necessary to put your plan into action. We will carefully discuss your firm needs and create a project approach that is actionable and affordable.
Working with an outside marketing expert – one that knows and understands your industry – will help you best determine and reach your marketing goals. Call us today to discuss your marketing needs and to see how we can help you grow your business.