bbr marketing provides marketing services and strategy for professional services firms. Service marketing is vastly different than product marketing. We understand how to help accountants, attorneys, engineers and other consultants reach their audiences and grow their firms.
Ensuring Employee Satisfaction
In professional services firms, your employees are a vital part of your service delivery. Since you don’t sell a tangible product, you and your staff are the face of your firm. Most firms make every effort possible to acquire and maintain healthy client relationships. Are you giving the same sort of attention to your staff so they will be your ambassadors instead of detractors? Do you really know what your employees are saying about your firm amongst themselves and with your clients? It’s time to find out.
By engaging your staff in a meaningful dialogue about their role in your firm, how it’s managed, and how it could be improved, you will gain valuable knowledge that will help you continue to deliver the best client service possible. But it’s important that you do it the right way. By having an outside, trusted vendor ask your staff a few key questions, you can uncover valuable information that will help you create a work environment that is healthy and conducive to growth.
How does it work?
- Step One: We meet with you to discuss the questions to ask and how to conduct the interviews (in person or via phone).
- Step Two: bbr marketing schedules and conducts one-on-one interviews with your employees, promising anonymity yet gathering valuable information about you, your team and your firm.
- Step Three: We create a report of the findings, and present it to you and your team.
It’s an easy process, but one that always uncovers valuable, and sometimes unexpected, information.
What Do Clients Say?
“Bonnie did a great job conducting our employee satisfaction interviews. I was impressed with her ability to walk the fine line between maintaining employee anonymity while still creating a clear, thorough and actionable report for us as managers. She was able to establish trust with our staff so they felt comfortable sharing sensitive information with her. Additionally, she took the extra step of delivering the final report to us in person, so we could review it and ask any clarifying questions directly to her. She was easy to work with, and her client service was top notch. I highly recommend her due to her professionalism, personal attention and skill.”
Jim Heard and Amy Merrill, Windham Brannon Financial Group
Contact Bonnie today () to learn more about the process and how it’s worked for other clients.