Tag Archives: writing

May
1
2012

Lessons in Content Marketing from…The Daily Show?

0 COMMENTS | Posted in Differentiation, marketing

 
by Sarah Warlick, writer and copy editor
It’s not a professional services firm, but the strategies the show employed to become so successful translate directly to good marketing advice for your firm.

As an award-winning comedy/news program, The Daily Show created an unusual niche.It’s been incredibly successful …. more >

Oct
25
2011

Avoiding Common Writing Mistakes

9 COMMENTS | Posted in Communication, marketing, Writing

 
by Sarah Warlick, copy editor, BBR Marketing

Writing is a basic cornerstone of business communication that most of us do every day. We’re judged on our ability to write clearly, and even though it’s not fair to gauge our professional abilities by our writing – who …. more >

Oct
17
2011

Close the Deal with a Great Bio

1 COMMENTS | Posted in Accounting, Communication, marketing

 
Who are your favorite vendors and business partners? Are they the ones with the best professional pedigrees and impressive lists of degrees and designations? Or are they the ones with whom you enjoy working, who have your best interests at heart while at the same …. more >

Oct
11
2011

The Power of Proofreading

3 COMMENTS | Posted in Communication, marketing

 
We all do it. Some more often than others. We are embarrassed when we are caught at it too. What am I talking about, you ask? Mistakes in your writing. Some may be small, like poor comma placement. Others can be big, like an incorrect …. more >

Mar
22
2011

BBR Marketing Takes On Stupid Corporate Lingo

10 COMMENTS | Posted in Communication, marketing

Someone had to say something, and I guess it falls to us at BBR Marketing. When I asked Kelly to look into this looming epidemic, I had no idea how insidious its expansion had become. We both hope that a frank public dialogue will help end …. more >

Mar
15
2011

Writing for the Web

0 COMMENTS | Posted in marketing

Writing for the Web is very different than writing for print. Knowing and following a few easy rules can make your Website truly stand out from the rest.
Write to your reader. One of the most powerful words in the English language is “you.” If …. more >