Tag Archives: Social Media

May
1
2012

Lessons in Content Marketing from…The Daily Show?

0 COMMENTS | Posted in Differentiation, marketing

 
by Sarah Warlick, writer and copy editor
It’s not a professional services firm, but the strategies the show employed to become so successful translate directly to good marketing advice for your firm.

As an award-winning comedy/news program, The Daily Show created an unusual niche.It’s been incredibly successful …. more >

Apr
17
2012

How Can You Be the ‘Most Wanted’ if Your Picture Isn’t on the Post Office Wall?

2 COMMENTS | Posted in Differentiation, marketing, Networking, Social Media

 
by Sarah Warlick, writer and copy editor
Maybe the post office isn’t the best place for it, but don’t underestimate the importance of having a picture associated with your professional presence. Your website and your social media profiles absolutely need one.
Bonnie demonstrates what not …. more >

Apr
3
2012

Pinterest updates its Terms of Service

0 COMMENTS | Posted in marketing, Social Media

 
by Kelly Googe Lucas,  Marketing and Social Media Manager
Source: Mashable
In a recent post, we discussed how Pinterest’s Terms of Service (TOS) can leave the door open to potential litigation. The crux of the post is that having the ability …. more >

Mar
21
2012

Combine Marketing Strategies to See the Best Results

0 COMMENTS | Posted in marketing

 
by Sarah Warlick, copy editor
New research proves the point – when marketers use social media in combination with email campaigns, they achieve a more powerful response.
It seems like common sense and now VerticalResponse has done the research to prove it. more >

Mar
6
2012

How legal is Pinterest?

1 COMMENTS | Posted in marketing, Social Media

Not long ago, I wrote up a post on the potential business use of Pinterest for those in professional services such as law, engineering and accounting. Like any social media, it has its pros and cons and the ultimate success is derived from the …. more >

Mar
5
2012

Facebook rolling out Timeline for businesses

0 COMMENTS | Posted in marketing, Social Media

 
by Kelly Lucas, Marketing & Social Media Manager
In late 2011, Facebook began rolling out the new look for accounts, the Facebook Timeline. Like all of Facebook’s changes, it’s not had the best reception, though on a personal level, I love it. …. more >