Tag Archives: SEO
1 COMMENTS | Posted in Business Development, Client satisfaction, client service, Websites
Originally published in Accounting Today on February 6, 2013
by Sarah Warlick, copywriter and editor
Don’t rely on SEO to do things it can’t. The best search optimization in the world won’t help if your business isn’t ready to welcome the potential clients it attracts.
Many firms …. more >
1 COMMENTS | Posted in Differentiation, Writing
Originally published in AccountingToday on August 9, 2012
by Bonnie Buol Ruszczyk, president
I am asked quite frequently about the pros and cons of writing original content – blog posts and newsletter articles mainly – versus purchasing canned articles from a content farm. Right off the …. more >
0 COMMENTS | Posted in marketing, Websites
by Kelly Googe Lucas, marketing & social media manager
In an effort to keep sites from gaming the search engine optimization (SEO) system, Google announced at SXSW Interactive that it is currently in the process of adjusting its algorithm. Matt Cutts, …. more >
0 COMMENTS | Posted in Communication, Writing
by Sarah Warlick, copy editor
Spelling, meh. Spellcheck will fix it. My people will handle that. Google doesn’t judge…or does it? As it happens, it does, and the relative quality of your spelling and grammar will be reflected in your website’s page rank on the …. more >
0 COMMENTS | Posted in Communication, marketing, Websites
Sometimes, it pays to ask a friend or colleague for an honest opinion. The resulting answer may sting a bit, but in the end, you are saved from potential embarrassment and can put together a better alternative with the information you receive.
Which brings me …. more >
0 COMMENTS | Posted in marketing, Social Media
by Walker Oxley, Oxley Internet
Do I need a website?
The only answer to that question is YES! Unequivocally. End of Story. Regardless if you are a one man show or have 1000s of employees, having a website has become an …. more >