Tag Archives: marketing

May
15
2012

“Kittens can be polarizing” and other nuggets of marketing wisdom

0 COMMENTS | Posted in Branding, Communication, marketing, Networking, Social Media, Websites

 
by Kelly Googe Lucas, marketing and social media manager
This past week I attended the second annual Digital Summit here in Atlanta. The event played host to nerds professionals of all types and offered workshops and panels that touched on the latest and greatest …. more >

Dec
12
2011

Deathbed Regrets and Choosing to be Happy in 2012!

4 COMMENTS | Posted in Client satisfaction, Communication, marketing

 
by Bonnie Buol Ruszczyk, president

This is the time of year when most of us take stock of how we’ve done and where we are going. I encourage our clients to do this on a regular basis, but the end of the year just naturally makes …. more >

Sep
20
2011

One to Watch

0 COMMENTS | Posted in News

Bonnie is thrilled, humbled and shocked to be listed as “One to Watch” on AccountingToday’s list of the Top 100 Most Influential People in Accounting.

Aug
3
2011

Accounting Firm Client Satisfaction Ratings Are Declining. What’s a Firm To Do?

1 COMMENTS | Posted in Accounting, Client satisfaction, client service, marketing

 
I shy away from straight up selling in this blog, since few will want to read it, and it’s not all that fun to write either. But I couldn’t resist this opportunity.
Rick Telberg (@CPA_Trendlines) wrote an article for CPA Trendlines today entitled Client …. more >

Jul
25
2011

Don’t be Afraid to be an Expert

1 COMMENTS | Posted in client service, Communication, marketing

 
We typically try to share handy tips or unique marketing ideas in this blog. We occasionally crawl up on a soap box and share an opinion, sometimes try to amuse you with things like stupid corporate lingo or ask others to write guest posts. But …. more >

Jun
28
2011

Bonnie Steps on her Soapbox and Defends Logo Design

3 COMMENTS | Posted in Accounting, Differentiation, marketing

 
I’ve got a bone to pick. (This is typically where my husband shakes his head and sighs.) Two organizations I know, both of whom I respect greatly, have recently rebranded. This is an exciting endeavor, and I know that both took the process very seriously. …. more >