Tag Archives: LinkedIn

Apr
17
2012

How Can You Be the ‘Most Wanted’ if Your Picture Isn’t on the Post Office Wall?

2 COMMENTS | Posted in Differentiation, marketing, Networking, Social Media

 
by Sarah Warlick, writer and copy editor
Maybe the post office isn’t the best place for it, but don’t underestimate the importance of having a picture associated with your professional presence. Your website and your social media profiles absolutely need one.
Bonnie demonstrates what not …. more >

Sep
13
2011

Getting the Most from LinkedIn Groups

0 COMMENTS | Posted in Accounting, marketing, Social Media

 
LinkedIn Groups can be a great way for you to expand your reach and meet others in your industry, referral sources and potential clients. Below I outline some tips that you may find useful.

JOINING

Look for groups in the industry you are trying to reach. …. more >

Aug
1
2011

Social Media Policies Can Help Protect Firm And Prevent Damage

0 COMMENTS | Posted in Accounting, marketing, Social Media

 
by Bonnie Buol Ruszczyk, BBR Marketing
Originally published in Public Accounting Report, Vol. XXXV, No. 7
New media frontier requires strategic planning and execution.
The social media phenomenon is a new, but inescapable, reality of contemporary culture. It’s hip and casual and trendy.
But it’s also immensely powerful, which …. more >

Jul
27
2011

Social Media Revolution Fuels Rainmaking At 21st Century Firms

2 COMMENTS | Posted in Accounting, marketing, Social Media

 
Written by Bonnie Buol Ruszczyk, BBR Marketing
Originally published in Public Accounting Report, Vol. XXXV, No. 7.
One of the hottest topics among accounting firms lately is how to integrate the power of social media into firm marketing, rainmaking and communications. Some firms are using social media …. more >

Apr
26
2011

Tips on working with the younger staff at your firm

2 COMMENTS | Posted in Accounting, Business Development, Communication, marketing, Social Media

I meet with a lot of accountants and attorneys, and I’m starting to hear a consistent concern. Who is going to lead our firm once we retire? And why is this younger generation not rising to the opportunity to grow with our firm?
This is …. more >

Apr
6
2011

Get Up to Speed on LinkedIn

3 COMMENTS | Posted in Communication, marketing, Social Media, Uncategorized

While nearly everyone I know is on LinkedIn, very few are taking advantage of the features of this powerful tool. Yesterday, I spent 4 hours at a client’s office, helping attorneys set up their LinkedIn pages. Each of them had a page before I …. more >