Tag Archives: legal marketing
2 COMMENTS | Posted in Social Media
by Kelly Lucas, marketing and social media manager
Every so often, you receive an email from someone that makes you blink a few times and then ask yourself “Uh, whuh? Really?” Bonnie recently received one of these in the form of an endorsement request from …. more >
0 COMMENTS | Posted in Social Media
by Sarah Warlick, copywriter and editor
It’s about to get a little more time-consuming to post content to your LinkedIn Group with the loss of RSS Support. If you’re involved in running a group on LinkedIn, you recently found this notice when you logged in: As of …. more >
0 COMMENTS | Posted in Websites
by Sarah Warlick, writer and copy editor
A recent study shows what we see every day: the internet has changed the way people search for service providers. Last fall The Research Intelligence Group (TRIG) performed a study examining the methods consumers chose to seek an attorney. …. more >
0 COMMENTS | Posted in marketing, Websites, Writing
Originally published in AccountingToday on October 11, 2012 (with slight revisions)
by Bonnie Buol Ruszczyk, president
We spend our days (and some nights and weekends) helping our professional services clients communicate what they do, who they serve and most importantly, how they are different. We do …. more >
0 COMMENTS | Posted in Business Development, Differentiation, marketing, Social Media
by Kelly Lucas, marketing and social media manager
At this point, I’d be willing to bet most readers have heard of Blue Ocean Strategy. Now, whether or not you actually know what it is, that’s a different story. Blue Ocean Strategy (BOS) is business theory …. more >
1 COMMENTS | Posted in marketing, Social Media
by Kelly Lucas, marketing and social media manager
Last week, Atlanta was the site of the inaugural Digital Summit. The event played host to digital enthusiasts of all levels, such as bloggers, execs and marketers looking to hone their online skills, as well as …. more >
