Tag Archives: email marketing

Jan
15
2013

Say Hey! (It’s More Effective Than You Think)

0 COMMENTS | Posted in Communication, marketing, Writing

 
by Sarah Warlick, copywriter and editor
With the national election at a safe distance behind us, it’s a good time to analyze one of the controversial campaign tactics the Obama camp utilized from a marketing perspective.
During the campaign, the Democratic candidate sent out a …. more >

Mar
21
2012

Combine Marketing Strategies to See the Best Results

0 COMMENTS | Posted in marketing

 
by Sarah Warlick, copy editor
New research proves the point – when marketers use social media in combination with email campaigns, they achieve a more powerful response.
It seems like common sense and now VerticalResponse has done the research to prove it. more >

Feb
27
2012

Marketing is a courtship: drip marketing, trigger marketing and lead nurturing

2 COMMENTS | Posted in Business Development, Communication, marketing, Networking

 
by Kelly Lucas, Social Media and Marketing Manager
When it comes to courting and sustaining a successful relationship with our significant other, we all know the basic rules: remember important dates like birthdays and anniversaries, notice if something is different like a …. more >