Tag Archives: accounting marketing

Feb
20
2012

Marketing Works Well – If You Let It!

0 COMMENTS | Posted in marketing

 
by Bonnie Buol Ruszczyk, president
I had lunch last week with a colleague who works at a well-respected accounting firm in Atlanta. We get together every six months or so just to check in, catch up and share ideas. She is always winning “Best of” awards …. more >

Feb
6
2012

Applying Blue Ocean Strategy to Social Media

0 COMMENTS | Posted in Business Development, Differentiation, marketing, Social Media

by Kelly Lucas, marketing and social media manager
At this point, I’d be willing to bet most readers have heard of Blue Ocean Strategy. Now, whether or not you actually know what it is, that’s a different story. Blue Ocean Strategy (BOS) is business theory …. more >

Oct
17
2011

Close the Deal with a Great Bio

1 COMMENTS | Posted in Accounting, Communication, marketing

 
Who are your favorite vendors and business partners? Are they the ones with the best professional pedigrees and impressive lists of degrees and designations? Or are they the ones with whom you enjoy working, who have your best interests at heart while at the same …. more >

Sep
20
2011

One to Watch

0 COMMENTS | Posted in News

Bonnie is thrilled, humbled and shocked to be listed as “One to Watch” on AccountingToday’s list of the Top 100 Most Influential People in Accounting.

Jul
25
2011

Don’t be Afraid to be an Expert

1 COMMENTS | Posted in client service, Communication, marketing

 
We typically try to share handy tips or unique marketing ideas in this blog. We occasionally crawl up on a soap box and share an opinion, sometimes try to amuse you with things like stupid corporate lingo or ask others to write guest posts. But …. more >

Jun
13
2011

What I learned at the Association for Accounting Marketing (AAM) National Conference

1 COMMENTS | Posted in Accounting, marketing, Social Media

 
Accounting marketers can throw down!
I just returned from the Association for Accounting Marketing National Conference in Chicago, and what a trip it was! This is the fourth one that I’ve attended and each time I come back with great ideas and wonderful new …. more >