BBR Marketing

Client News: Engineered Tax Services and Boomer Consulting, Inc. Announce The Specialty Tax CircleTM

Palm Beach, FL, February 27, 2012 – Engineered Tax Services, a leading provider of specialty tax services to the accounting profession, announces The Specialty Tax CircleTM (http://engineeredtaxservices.com/2012/01/18/the-specialtytaxcircle) with Boomer Consulting, Inc., the leading provider of firm management and technology consulting communities.
The Specialty Tax CircleTM …. more >

Lessons in Content Marketing from…The Daily Show?

 
by Sarah Warlick, writer and copy editor
It’s not a professional services firm, but the strategies the show employed to become so successful translate directly to good marketing advice for your firm.

As an award-winning comedy/news program, The Daily Show created an unusual niche.It’s been incredibly successful …. more >

Combine Marketing Strategies to See the Best Results

 
by Sarah Warlick, copy editor
New research proves the point – when marketers use social media in combination with email campaigns, they achieve a more powerful response.
It seems like common sense and now VerticalResponse has done the research to prove it. more >

Applying Blue Ocean Strategy to Social Media

by Kelly Lucas, marketing and social media manager
At this point, I’d be willing to bet most readers have heard of Blue Ocean Strategy. Now, whether or not you actually know what it is, that’s a different story. Blue Ocean Strategy (BOS) is business theory …. more >

Society Girl

Bonnie’s article entitled Does My Accounting Firm Really Need a Logo? was published in the September/October issue of Current Accounts, a bi-monthly publication of the Georgia Society of CPAs.

Social Media Policies Can Help Protect Firm And Prevent Damage

 
by Bonnie Buol Ruszczyk, BBR Marketing
Originally published in Public Accounting Report, Vol. XXXV, No. 7
New media frontier requires strategic planning and execution.
The social media phenomenon is a new, but inescapable, reality of contemporary culture. It’s hip and casual and trendy.
But it’s also immensely powerful, which …. more >