Category Archives: Writing
1 COMMENTS | Posted in Communication, Writing
by Sarah Warlick, copywriter and editor
Language gives us the power to share thoughts, dreams, feelings and observations. It drives business relationships as well as personal ones, and does much to shape our perceptions of others.
Our choice of words can deliver subtle messages masked behind the …. more >
0 COMMENTS | Posted in Communication, marketing, Writing
by Sarah Warlick, copywriter and editor
With the national election at a safe distance behind us, it’s a good time to analyze one of the controversial campaign tactics the Obama camp utilized from a marketing perspective.
During the campaign, the Democratic candidate sent out a …. more >
0 COMMENTS | Posted in marketing, Websites, Writing
Originally published in AccountingToday on October 11, 2012 (with slight revisions)
by Bonnie Buol Ruszczyk, president
We spend our days (and some nights and weekends) helping our professional services clients communicate what they do, who they serve and most importantly, how they are different. We do …. more >
2 COMMENTS | Posted in Communication, Differentiation, Writing
by Sarah Warlick, copywriter and editor
You know the way a buzzing mosquito or a fly stuck in the blinds can drive you crazy? Well here’s another buzz that drives people right up the wall: buzzwords.
Every industry has them, and they serve a reasonable …. more >
4 COMMENTS | Posted in Writing
by Sarah Warlick, copywriter and editor
We at bbr marketing are sticklers for good grammar, and we advocate for this underemphasized area of competency on a regular basis.
That makes sense for a company in the business of marketing and public relations, but we’re not …. more >
1 COMMENTS | Posted in Communication, Writing
Originally published in AccountingToday, August 16, 2012
by Bonnie Buol Ruszczyk, president
A few weeks ago I wrote a post entitled An Argument for Original Content that explained why I think investing in original content can be very valuable for your firm. Some of …. more >
