BBR Marketing

Weeding your Garden

Many years ago, someone I considered one of my dearest friends hurt me deeply, and not for the first time. In comforting me, another friend, Bob, told me something I live by to this day. “Sometimes, you have to weed your garden. While it may …. more >

How to Write a Great Creative Brief

by Jay Musselwhite, Jaymus LLC
As many of you know, I partner with a variety of talented vendors to deliver what my clients need. Jay is one such vendor. So when I saw his article on writing a creative brief, I wanted to share …. more >

BBR Marketing Takes on Stupid Corporate Lingo, Part 2

Okay, seriously. Please don’t tell me that anyone uses these words seriously or in mixed company. Though I do remember being in a conference room where everyone was asked to open kimono when I was working for a dotcom in California. Thankfully, no one …. more >

The Lost Art of Letter Writing

by Kelly Googe Lucas, Marketing and Social Media Manager, BBR Marketing

When I was interviewing for jobs out of college, I made a point of sending a hand-written Thank You letter to each person with whom I had met. If I talked with …. more >

Get Up to Speed on LinkedIn

While nearly everyone I know is on LinkedIn, very few are taking advantage of the features of this powerful tool. Yesterday, I spent 4 hours at a client’s office, helping attorneys set up their LinkedIn pages. Each of them had a page before I …. more >

Legal Marketing: Involving Associates in your Firm’s Blog

One of the best blogs I’ve found in the legal marketing arena is The Matte Pad, created by my friend and colleague, Tom Matte. His posts are targeted specifically at legal marketers, but there are a lot of lessons any …. more >