Category Archives: Business Development

Feb
6
2013

Responsiveness Beats SEO When It Comes to Gaining New Clients

1 COMMENTS | Posted in Business Development, Client satisfaction, client service, Websites

 
Originally published in Accounting Today on February 6, 2013
by Sarah Warlick, copywriter and editor
Don’t rely on SEO to do things it can’t. The best search optimization in the world won’t help if your business isn’t ready to welcome the potential clients it attracts.
Many firms …. more >

Jan
8
2013

Newsle Helps You Track News Alerts on Your Social Media Connections

1 COMMENTS | Posted in Business Development, client service, Communication, marketing, Networking, Social Media

 
by Kelly Lucas, marketing and social media manager
If you’ve not yet heard about Newsle, then do I have a treat for you! Newsle is a platform that brings you news stories that feature your personal and professional connections. By connecting your more >

Sep
18
2012

LinkedIn is Changing the Look of Company Profiles

3 COMMENTS | Posted in Branding, Business Development, marketing, Social Media

 
by Kelly Googe Lucas, marketing and social media manager
Hey, guess what? Another social media platform is changing its look. Shocking, I know. LinkedIn has announced via their blog that they will be rolling out a new design and additional features for company profile …. more >

Feb
27
2012

Marketing is a courtship: drip marketing, trigger marketing and lead nurturing

2 COMMENTS | Posted in Business Development, Communication, marketing, Networking

 
by Kelly Lucas, Social Media and Marketing Manager
When it comes to courting and sustaining a successful relationship with our significant other, we all know the basic rules: remember important dates like birthdays and anniversaries, notice if something is different like a …. more >

Feb
6
2012

Applying Blue Ocean Strategy to Social Media

0 COMMENTS | Posted in Business Development, Differentiation, marketing, Social Media

by Kelly Lucas, marketing and social media manager
At this point, I’d be willing to bet most readers have heard of Blue Ocean Strategy. Now, whether or not you actually know what it is, that’s a different story. Blue Ocean Strategy (BOS) is business theory …. more >

Jan
23
2012

All You Had to Do Was Ask

3 COMMENTS | Posted in Business Development, Communication, marketing

 
by Bonnie Buol Ruszczyk, president
I recently attended a National Association of Women Business Owners (NAWBO) luncheon. I used to be a board member of the Atlanta group, and truly enjoy the programs they sponsor and the members I meet at these meetings. This …. more >