Category Archives: Branding
4 COMMENTS | Posted in Branding, Differentiation, Social Media
by Kelly Googe Lucas, marketing and social media manager
Leave it to the snark masters of the internet to make a 34 minute power outage during Super Bowl 47 the most entertaining 34 minutes of the entire game. As a dyed-in-the-wool Atlanta Falcons …. more >
0 COMMENTS | Posted in Branding
by Sarah Warlick, copywriter and editor
We are frequently asked, “Does my firm really need a logo?” The simple answer is a resounding YES!
New research proves that seeing a recognized brand image provokes positive emotional responses in viewers. Radiologists at the Ludwig-Maximillians University Hospital …. more >
0 COMMENTS | Posted in Branding, Communication, marketing
by Bonnie Buol Ruszczyk, president (zombie on the left)
Many of you should have received our Halloween mailing by now and I’m happy to say it’s getting a pretty strong and positive response. I’ve also received quite a few questions about it, which I’ll do …. more >
3 COMMENTS | Posted in Branding, Business Development, marketing, Social Media
by Kelly Googe Lucas, marketing and social media manager
Hey, guess what? Another social media platform is changing its look. Shocking, I know. LinkedIn has announced via their blog that they will be rolling out a new design and additional features for company profile …. more >
2 COMMENTS | Posted in Branding
by Bonnie Buol Ruszczyk, president (Originally printed in AccountingToday on July 24, 2012)
I have a confession to make: I love business cards. Let me explain. Yes, I am all over social media and the benefits it provides. We run a nearly paperless office environment …. more >
5 COMMENTS | Posted in Branding
by Bonnie Buol Ruszczyk, president
For many of you, this will not come as a surprise. You’ve been privy to the cacophonous sound of a barking dog while speaking to us on the phone. But for those few that haven’t had …. more >
