bbr marketing provides marketing services and strategy for professional services firms. Service marketing is vastly different than product marketing. We understand how to help accountants, attorneys, engineers and other consultants reach their audiences and grow their firms.
Bonnie Buol Ruszczyk
President
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Bonnie Buol Ruszczyk has been a member of the creative and marketing services community for over 20 years and does not appear to be leaving it anytime soon. Before founding BBR Marketing in 2009, she wore many hats, including serving as a public relations director for a health and fitness startup in Silicon Valley, which allowed her to see the dotcom boom and bust firsthand; international marketing manager for Turner Broadcasting, where she helped launch TNT and Cartoon Network in Asia; and creative managerial roles with software and financial services firms, which started her on the path and laid the foundation for her passion and expertise for professional services marketing. She was also a waitress, an amusement park employee and a telemarketer for three whole days. And while those aren’t nearly as interesting, she can get a salesman off the phone in five seconds flat, which comes in especially valuable near deadline.
Her experience is vast and varied and has created a woman whose work quality is bested only by her determination to constantly better herself and her craft. She is a founding member of the Atlanta Independent Women’s Network, marketing committee chair for the Atlanta chapter of National Association of Women Business Owners and is the Atlanta chapter president of the Association for Accounting Marketing. Bonnie also actively participates in the 100 Club, a business-to-business networking group and is a regular contributor to a variety of Websites, including Atlanta Small Biz, Accounting Today and The Lawyerist.
If you had asked the Bonnie of 1991 what she wanted to be when she grew up, the answer would have been a newspaper journalist. When those positions were impossible to find, she took a job in marketing. She quickly learned that she enjoyed the profession and never looked back. “I love that what I do is creative yet also strategic. My current role allows me to work with a variety of different people and companies, and I have some of the most amazing clients around. I also appreciate that I’m building something tangible with my business. I get great joy and a huge sense of accomplishment when I see my clients smile as they realize that the marketing strategy I’m suggesting may be just what they need to take their company to the next level. And as an entrepreneur myself, I love helping other business owners reach their goals and watch their companies thrive.”
When she’s not creating and implementing original marketing ideas for her clients, Bonnie enjoys reading, writing, renovating her attic, hanging out with friends (she throws a mean party) and cooking. She’s passionate about The Crohn’s and Colitis Foundation and trained for and completed the Miami ING half-marathon in 2008 as a means of fundraising. Bonnie has led an unusual life and can tell some interesting stories over cocktails. She once owned a sauce company that made and sold marinara, barbeque, chocolate and salsa. Not only that, but she also landed a product on the Oprah show and was invited to watch from backstage, but her conscientious side turned it down because she had an MBA final exam that same day, a decision which she questions regularly. And in one crazy day a few years ago, she shook hands with Larry Bird and Magic Johnson and Larry King grabbed her butt. How many people can claim all that?