May
16
2013

The Business Benefits of Being Brutally Honest

0 COMMENTS | Posted in Client satisfaction, client service, Communication, marketing

 
by Kelly Lucas, marketing and social media manager
It was the first day of my freshman year of high school. As I sat in my homeroom seat waiting for the bell to ring, a kid walked in and sat down next to me. He was new …. more >

May
13
2013

Things to Consider When Using Stock Photography

4 COMMENTS | Posted in marketing

 
by Bonnie Buol Ruszczyk, president
A picture is worth a thousand words. We’ve all heard and probably used this adage. In many cases, this is absolutely true. Photos can communicate messages and feelings in a way that words can’t. I can sit here all day …. more >

May
7
2013

They See You When You’re Sleeping…

0 COMMENTS | Posted in marketing

 
by Sarah Warlick, copywriter and editor
Ever get the feeling the internet is stalking you when you see the same ad over and over, and it’s actually something you’ve been researching lately? Here’s why it happens.
It’s called ad retargeting, and it’s a common practice among …. more >

May
6
2013

LinkedIn Rolls Out Visually Enhanced Profiles

0 COMMENTS | Posted in Social Media

 
by Kelly Lucas, marketing and social media manager
On May 1st, LinkedIn announced the ability to create rich media enhanced user profiles. With this new enhancement, users (in English …. more >

Apr
30
2013

You Are What You Write

1 COMMENTS | Posted in Communication, Writing

 
by Sarah Warlick, copywriter and editor
Language gives us the power to share thoughts, dreams, feelings and observations. It drives business relationships as well as personal ones, and does much to shape our perceptions of others.
Our choice of words can deliver subtle messages masked behind the …. more >

Apr
24
2013

What Does the White House Twitter Hoax Have to Do With Me?

0 COMMENTS | Posted in Social Media

 
by Kelly Lucas, marketing and social media manager
If you think people aren’t really paying that much attention to what’s said on social media, think again. Yesterday, stocks took a brief nose-dive when the Associated Press tweeted out the announcement that there had been explosions …. more >