Jan
28
2015

Super Controversy For Super Bowl Ad (Plus Cute Puppies)

0 COMMENTS | Posted in Branding, marketing, Social Media

 
by Kelly Lucas, client marketing director
Just yesterday, Sarah posted on the bbr marketing blog about how some folks got their feathers ruffled over the somewhat suggestive name of a local chicken farm, Locally Laid Eggs. In this post, she explains that in some …. more >

Jan
27
2015

Cruising the Fine Line Between Edgy and Unacceptable

0 COMMENTS | Posted in Differentiation, marketing

 
by Sarah Warlick, content director
Marketing isn’t always black and white. Judgment calls are part of the job when it comes to deciding what works for your audience.

One of the challenges in marketing – whether you’re trying to sell shoes, services or Swiss chalets …. more >

Jan
10
2015

Social Media Trend Check

0 COMMENTS | Posted in marketing

 
by Sarah Warlick, content director
The Pew Research Center has released the results of its 2014 Social Media Update and everything you suspected has come true. Facebook is getting to be where the old folks hang out and yes, it’s still the …. more >

Dec
12
2014

Another Nip/Tuck for LinkedIn

0 COMMENTS | Posted in Social Media

 
by Kelly Lucas, client marketing director
LinkedIn has just announced on its blog that it will be rolling out a new set of updates for users to enjoy. As this is only the latest of several updates to features and functionality in the past …. more >

Dec
11
2014

Overused Buzzwords: Kill Them with Fire

0 COMMENTS | Posted in Communication, Writing

 
by Kelly Lucas, client marketing director
We’ve discussed before on our blog the overdone and overtired business jargon and buzzwords that should really just die already. We did it here, and here, oh, and here, and then there’s more >

Dec
1
2014

How to Find Your Firm’s Voice on Social Media

0 COMMENTS | Posted in Communication, Social Media

 
by Sarah Warlick, content director
Understanding the technical requirements for publishing an update on your social media profiles is an important step to using the platforms. Unfortunately, it’s not the only hurdle users face in their quest to help their firms with this powerful …. more >